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Subcreation.
design
Company Website
Build a minimalist & responsive website to represent the agency brand for client onboarding and services pitches.
Job Context: Internship (Subcreation.design)
Project Output: Responsive Website, Chatbot
Collaborated With: Lead Product Designer
My Responsibility: Took a high fidelity static website design and built a responsive website in Webflow, tested the site's usability, and implemented a client facing chatbot.
Story: The agency was newly founded and needed a company website that represented the brand that could be shown to potential clients going forward.
Problem Statement
The challenge was to establish the online presence of the newly founded agency by creating a company website that effectively represented the brand as intuitive in design process. The objective was to craft a responsive website with a modern design aesthetic, ensuring it served as a showcase for potential clients. Additionally, the project involved implementing a client-facing chatbot to enhance user engagement and communication.
Users
The primary users of the "Subcreation.design" website are potential clients exploring the agency's services and portfolio. Such clients might be project/program managers of tech companies looking to outsource design projects to a consultant agency who could start and/or finish a project at any step in the design process.
Constraints
As an intern, the challenge involved transforming a high-fidelity static website design into a fully responsive website using Webflow. Usability testing was an integral part of the process to guarantee a seamless user experience. The implementation of a client-facing chatbot added a layer of complexity, requiring careful integration to enhance client interaction.
Approach
The project involved taking a static high-fidelity design and translating it into a responsive website using Webflow. Collaborative sessions with the lead product designer provided insights into the brand's identity and design expectations. Research into other design agency websites provided and expanded understanding of the goals of the site. The responsibility included not only the technical implementation of the website but also usability testing to ensure optimal functionality. Additionally, a client-facing chatbot was created and introduced to facilitate real-time communication with potential clients.
Results
Subcreation.design
I successfully brought the agency's online presence to life, providing a responsive and visually appealing platform for potential clients. The collaboration with the lead product designer ensured the alignment of the website design with the brand's identity. Usability testing contributed to a seamless user experience, and the integration of a client-facing chatbot enhanced communication. The result is a modern, user-friendly website that effectively represents Subcreation.design and serves as a valuable tool for engaging with and attracting potential clients.
